Marketing has become an incredibly clever form of publicity – after all, it seems that no matter where we turn, there is advertising of some sort or another. Whether it be television adverts, bus ads, magazine adverts, online banners, social media and sponsored ad, it seems to be never ending.
The company has stood out as a leading company in all its services, offering customers a competitive price and a personalized attention in each of their needs, little by little the company to hido incorporating new services and for each one of them united A staff specialized in that field, with at least 5 years of experience in the field.
Put your brand identity and your contact information in the hands of your audience as viral advertising in traditional media. Guerra’s Enterprises INC provide you with a wide variety of everyday articles that can become promoters of your business.
Why Promotional Products Still Matter
traditional forms of advertising, such as Promotional Products – are still going strong. Whilst many people may have assumed that this form of advertising and marketing was dead in the water – the opposite is, in fact, true as promotional products are still an incredibly powerful marketing tool
What is the point of releasing Promotional Products?
Promotional products allow people to see your brand, associate your brand and recognise your brand. All these things are important as the more people who become aware of your brand – the better results you will see in business and sales
What items should I use for Promotional Products?
Well, a lot of the time it depends what your business actually is and what your budget is too. Both these things are likely to influence the type of promotional product you opt for. In general though, most companies tend to opt for things such as:
– Stationary: notepads, pens, pencils, rulers, erasers
– Bags: could include purses
– Business items: business card holder, address book, laptop sleeve
– Desk Accessories: Mugs, Glass, Calendars
– Clothing: T-shirts, caps, hats, socks, gloves, sweat bands
Whilst these are the most common items – you really can be inventive with this. In fact, it is often the more inventive choices for promotional products that are the most successful.
Sign & Displays
In a square mile radius in your area are about 6 or more business doing the same as your business. Yet I visited the one store whose location was way off the main road and was difficult to find. I saw a sign for the business is 99% more easy for the customer.
A sign should always be neat and bright and should convey the promise of your brand, convey the high standards of your business, your differentiation. A sign board that is damaged or smudged may fail to convey your brand.
When Groupon rented ad space outside Living Social’s offices in downtown it created some buzz. You see these signs often on highways advertising restaurants or gas stations just a few miles ahead of an exit ramp. Signage is important in a high traffic location as overflow traffic from other places can find your business and make an impromptu decision to use your business.
In the photo above, a large event in downtown and this small business is attracting event attendees walking by. Find local events and community gatherings like parades to create awareness for your business
Remember your niche
Keep in mind the niche you’re hoping to target though too. For example; t-shirts, caps and sweatbands are often great if you’re a fitness brand or a gym. Desk supplies and stationary usually work better if you’re targeting businesses or corporate niches. Try not to make the item “over branded” too – a product that is subtle and will actively be used will be much more effective.
Everything we do in business today is digital !
Everything we do in business today is digital — sending mail, signing contracts, attending meetings, even networking. The business card is one thing that digital will not fully replace anytime soon.
A business card is the first impression of your brand.
When you meet someone that could potentially be a great prospect or connection, don’t you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number.
Creative business cards get shared -- continuing to market for you.
A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them.
If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone — it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people — putting you and your brand in front of additional prospects.
Business cards show you are prepared.
Have you ever had someone write his or her contact information on a cocktail napkin and hand it over to you? How about someone that had a mobile phone with a dead battery? It isn’t the most professional approach.
If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.
Fear not. Conversations will still end with, “Let me give you my business card,” at least for a little longer.
When can I distribute them?
This depends on you. Perhaps you’re looking to catch the eye of a potential client or customer? In which case – sending them a free gift (in the form of a promotional product) is a great idea, as they’re more likely to pay attention to your business and brand if you’ve made the effort to send them something. Another occasion you could distribute them is during a trade show, an open day, or just out in public? You’d be surprised at how much attention “free stuff” will earn you and how people’s curiosity will be roused. Have people form a queue around your distributors and watch the curiosity build, and your brand’s reputation too with these tradeshow giveaways.
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